Bleisure - Where are we, where do we go? - Article on Economic Times
Economic Times (ET) has always been a very key player in the business and investment media space. Never did I dream I will contribute a business / domain article for them.
Glad to share that my article on Bleisure - Where are we, where do we go? has gone live on the Hospitality section of ET.
The ETHospitalityWorld.com tracks all media outlets focusing on hospitality industry and brings the most relevant and important news & analysis on the industry. It covers whatever matters in the hospitality Industry in India, aggregating news, opinion and analysis on new launches, Mergers & Acquisitions, FDI, Industry Research, Joint Ventures and other business developments. The website gets 25,00,01,070 page views every month.
It was a very enriching effort reading up several industry reports, whitepapers and case studies on Statista. And yes special call-out to the marcomms team for their great review, feedback and helping fine-tune the multiple drafts.